Expert PR campaign support with Dr. Denise Taylor
Engage Denise for media campaigns in career, retirement, and lifestyle sectors
Dr. Denise Taylor offers expert PR campaign support, providing insightful commentary and media appearances on topics like career transitions, retirement, and lifestyle. With over 35 years of experience and a background in business psychology, Denise has collaborated with renowned brands such as Premier Inn, Green Flag, and the BBC. Whether for press releases, radio days, or media interviews, Denise brings credibility and depth to your campaign.
Dr. Denise provides expert support for media campaigns, offering a wide range of services, including article writing, expert commentary, and radio appearances. With her background in business psychology and motivation, Denise collaborates with leading organisations such as the Oddfellows Friendly Society, Aegon, Premier Inn, and BBC. She specialises in topics like work, retirement, later-life planning, ageism, and lifestyle. Her deep expertise, especially in retirement and creating meaningful post-work lives, makes her an invaluable partner for any PR campaign looking to engage audiences with credible, impactful insights.
Aegon – The Second 50
Dr. Denise supported the campaign where we talked on 18 radio shows about how to navigate a multi-stage life.
Denise was interviewed on a number of radio stations including BBC Radio Gloucestershire, BBC Radio Derby, Black Country Radio, UK HealthRadio, Salford City Radio and many more.
You can find the full list including some recordings via this link.
The Oddfellows: Friendship Month
Dr. Denise worked with The Oddfellows to promote Friendship Month. This included 18 interviews, and the creation of the Friendship MOT, a simple way to review your friendships and identify any gaps.
Interviews included BBC London (Shay Grewal), Radio Tyneside (Yvonne Bell), Chelmsford Community Radio, BBC Radio Leicester, That’s TV Scotland.
There’s masses of press coverage including this and the interview with Aston Avery on Gateway 97.8
Media Day: National Express
A Media Day on the psychology of seat choice on behalf of National Express. Dr. Denise was interviewed on the following radio stations and you can read more here.
- REWASHSOUND (DERBY) with Paul Stacey
- BBC SCOTLAND with John Beattie
- BBC HEREFORD & WORCESTER with Malcolm Boyden
- BBC NOTTINGHAM with Dean Jackson
- SIREN FM with Alex Lewczuk
- RADIO ESSEX with Chris Brooks
- BBC LONDON with Jo Good
- SFM (KENT) with Mark Hempsted
- UNITY 101 with Afzul and Gurpreet
- BBC Hereford and Worcestershire
Media campaign with Premier Inn
Dr. Denise was asked to create expert commentary, including a list of top tips in support of research on the benefits of meeting face to face.
Download a copy of the report here – measuring-face-value, Dr. Denise’s input is on pages 8 and 9. It’s a successful campaign and was picked up in the press. Denise’s contribution is not always credited, but used to support the client’s business, which is the most important thing. Press coverage included:
- Real Business– Face-to-face meetings deliver £193bn a year to the UK economy
- BBP Media – Face-To-Face Meetings Deliver £19bn Boost to local Economy
- Manufacturing Global – Manufacturers benefit hugely from face-to-face meetings, research shows
Green Flag, Radio Day
Dr. Denise was asked to provide expert commentary for a press release as part of Green Flag’s Common-Sense Campaign and spent a day in the studio with 15 radio interviews including: BBC Hereford & Worcester, BFBS, Bolton FM, Erewash Sound, Express FM, Moorlands Radio, New Style Radio, Proper Sport (Radio Yorkshire), SFM, Spectrum Sino, Swansea Sound and The Wave, Waves Radio, Yorkshire Coast Radio.
“Denise was very professional and media friendly when working on our recent campaign. She offered great insight into our subject matter and went above and beyond to ensure all her answers were as detailed as possible.” Laura Withers, FrankPR
Jet 2 Holidays, Radio Day
Dr. Denise created expert comment for the press release and a day in a studio answering questions alongside a JET2 manager focused on the benefits of a short break: Wasted Weekends: Brits Urged to Reclaim ‘Me Time’
Research reveals two thirds of Brits waste their weekends on menial tasks. SuperBreak and career-coach Denise Taylor share top tips on how to unlock ‘me time’.
Research released today by SuperBreak reveals two thirds of Brits are wasting their weekends as an opportunity to enjoy hard-earned ‘me time’, as the holiday company urges the UK to reclaim their valuable free time. Read the press release and my top tips here.
BBC Get Connected, Radio Day
Get-Connected was a six-month initiative from BBC Learning aimed to inspire people to learn and improve basic online skills.
BBC WebWise launched a series of online resources explaining how to get basic online skills – from how to fill in online forms to how to get broadband and how to use a search engine.
Dr. Denise spent the day in the BBC Studio answering questions on 11 BBC radio shows. The aim was to get more people online and Denise was one of a series of guest experts.
Speakers on other programmes included Spencer Kelly and Maggie Philbin. Denise wrote a blog post on this.
Government Radio Day - Graduate Talent Pool
Radio day answering questions on the Graduate Talent Pool, an initiative developed by the Government to help recent graduates gain relevant work experience. Radio shows included: Heart FM, Sky News Radio, Colourful Radio, Express FM, Star FM, The Eye, Westside FM, Hayes FM plus a podcast. In the accompanying press release I was quoted as:
“Going into higher education at a later stage in life has become extremely popular however some still struggle to make the jump. Due to the current downturn, many people are taking time to reassessing their future career paths and how having the right education will enhance their chances of meeting their goals. As a result, I tend to find mature students are often much clearer on why they want to study and can get focused on their future career goals right away.”
Government Radio Day - Mature Students
Radio day with David Lammy MP, discussing a new resource launched for mature students, bringing together for the first time the offerings of every University and Higher Education Institute in England for adult first-time entrants.
Dr. Denise answered questions on a range of radio shows including BBC Oxford, Wish FM, West Sound, BBC Solent, BBC York, BBC Coventry and Warwickshire, BBC Leeds, UCB – United Christian Broadcasting and Dune FM.
Engage Dr. Denise Taylor for expert insights in your next PR campaign
Elevate your PR campaign with Dr. Denise Taylor’s expertise in career, retirement, and lifestyle. With years of experience and collaborations with top brands, Denise provides valuable commentary, articles, and media appearances. Get in touch today to make your campaign stand out with credible, impactful contributions.
